Heinz is launching the bold #WakeItUp campaign to make its Jalapeño Ketchup a breakfast staple among Gen Z and younger millennials who are multicultural, culinary-curious, empathetic, and city-minded. Running from June 6th to August 18th, the campaign blends social impact with flavor, donating $1 per #WakeItUp post to provide breakfast for kids across the U.S. Key activations include a branded newspaper stand and Heinz mail workers delivering “The Breakfast Timez” on June 13th, a pop-up experience and stunt-driven OOH takeover, and a Jalapeño Ketchup bottle truck delivering donation checks to schools on August 18th. Through immersive, city-specific experiences and a cause-driven social push, Heinz is turning up the heat on breakfast.

Advertising team: Ryan Firman, Olivia Esposito, Anika Cofino, Evelyn Venesky, Ana Vergera, Bianca Laurita, Riley Ferris,.

Film Team: Tyler Seaman, Charlie Richardson, Jake Murphy, Maria Pelletier, Michelle Chwalla

Personal Contributions: OOH, Social, and Strategy.